Jersey girl turned LA lady. Doting dog mama. The Salt-N-Pepa of pixel pushing. Big-picture thinker, detail-obsessive. Love KPIs fueled by killer creative.
From whiteboarding wireframes in a startup basement to art directing photo shoots on set, I've worn a lot of creative hats over the past 15+ years. And I like it that way.
My sweet spot is connecting the dots between brand, strategy, and experience. I love shaping the big idea just as much as getting into the details that bring it to life, whether that's building a brand identity, designing a digital experience, or bringing a campaign across channels.
Along the way, I've led teams, collaborated with some pretty brilliant people, and learned that the best creative doesn't just look good. It connects with people, solves real problems, and gives them a reason to come back.
CAREER HIGHLIGHTS
Yerba Madre
Beachbody On Demand
Beautycounter
Quidsi Inc, an Amazon Company
Fab.com
TOP SKILLS
Creative Direction & Brand Strategy
Art Direction & Visual Storytelling
UX/UI & Digital Experience Design
Cross-Channel Campaigns & Brand Systems
Team Leadership & Creative Collaboration
Yeah, I can do that.
Brand Identity & Design Systems
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UX/UI Design
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User Research & Testing
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Illustration
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Presentation Design
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Website & Ecommerce Design
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Photo Shoot Creative Direction
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Photo Retouching
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Social Media / Content Creation
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Paid Media Campaigns
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Print & Environmental Design
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Brand Identity & Design Systems • UX/UI Design • User Research & Testing • Illustration • Presentation Design • Website & Ecommerce Design • Photo Shoot Creative Direction • Photo Retouching • Social Media / Content Creation • Paid Media Campaigns • Print & Environmental Design •
Claim to fames.
2X winner of “Best in Bowl” soup party cooking competition
Once Photoshopped McDonald’s chicken nuggets into OneDirection and Justin Bieber
